UX Strategy

Utilize AppleTV platforms to personalize and enhance patient experience at a university hospital.

UX Designer | Ideation for Pre-Sales Discussion | 2 weeks

RESEARCH

Where are digital welcome screens most commonly found?

Hospitality

  • Hotel Rooms

  • Cruise rooms

  • Conferences

Business

  • New client meetings

  • Big client meetings Conferences

  • Onboarding new employees

IDEATE

Identifying Helpful Information

Personalized Information

  • General info (name, date, time, weather, option to pick a theme, background picture, colors etc.)

  • Personalized daily schedule* (medications, food, drink)

  • Personalized at a glance schedule (visiting hours or schedule, treatment calendar*)

  • Remote (Assistance button)

*Is this information ethical or useful to add to this platform? HIPPA regulations?

AppleTV Apps

  • Live tv, streaming apps + gaming

  • Photos widget (upload photos of loved ones

  • Meditation music

  • Hospital App

IMAGINE

Onboarding Process, Customization and Features within the Apple TV Hospital App Experience.

Internal Hospital App

  • General info (name, date, time, weather, option to pick a theme, background picture, colors etc.)

  • Personalized daily schedule* (medications, food, drink)

  • Personalized at a glance schedule (visiting hours or schedule, treatment calendar*)

  • Remote (Assistance button)

REFINE

Identifying the minimum viable product to most customizable experience.

Minimum Viable Product

  • Welcome screen

Version 1

  • Welcome screen

  • AppleTV Hospital App

  • Welcome screen

  • AppleTV Hospital App

Version 2

  • Welcome screen

  • AppleTV Hospital App

  • Personalization

  • Incorporation throughout the hospital

  • Connecting to mobile app with updates for family and friends

“Hospitals can be unnerving places. By implementing these small touches of personalization, I think we can really improve patients' experience - even just for a moment.”

Stakeholder