Usability Testing

Gauge product feedback and content flow for a women’s fitness platform while driving subscriptions to the business.

UX Researcher | Direct to Client | 3 months

RESEARCH

Client Requested Process

1. Find Problem Area

Worked with the client to decipher which areas they wanted to test. Created a testing schedule.

2. Create Moderation Script

I worked with the client to finalize tasks and create a moderation script. Once finished, I input each task into UserZoomGo.

3. Select Respondents

UserZoomGo selected between 7-10 respondents who aligned with our demographics and screener criteria.

4. Conduct Interviews

Each respondent would follow interview as prompted, and relay their thoughts on the subject as they arose.

5. Create Usability Reports

After reviewing each usability test, I created a template for notes. Once finished, I uploaded the notes to Jira.

6. Tweak Testing

Occasionally, the tests would yield results that were too similar to each other. In these cases, we would tweak the tasks and run the tests again.

USERS

Identifying Key Users

Demographics

  • Gender: Female

  • Age: 25-45

  • Education: High School Graduate

  • Income: $50,000+

Survey

Respondents were disqualified if:

  • they were not interested in health and wellness

  • exercised less than once a month or

  • currently used the platform

How do users react to the equipment and streaming services?

Examples include

  • Gauging interest on a therapy offering

  • Gathering interest for Workout Equipment Kits

  • Understanding how people react to ads on social media

EVALUATION

Gathering Product Feedback

7-10

Respondents per test

12

Usability tests launched

Testing Environment

All tests were conducted as unmoderated interviews using UserZoomGo, as requested by the company.

What users are taking away from this platform?

Examples include

  • General thoughts of the platform

  • What does the platform offer?

  • Understanding specific pages

  • Onboarding to the App from the Website

ANALYZE

Understand Current User Journey

After completing the research, I shared my findings with the design team as written documents. However, the project requirements stipulated that only written reports from each usability study were to be submitted. To enhance the visual impact of my findings, I would have preferred to develop corresponding journey maps for each study. Below is a sample journey map based on the Acquisition Funnel and Discovery test.

This journey map illustrates key user actions across the acquisition funnel, highlighting pain points and deriving actionable insights for future improvements.

Less is Better (for ads)

Respondents were more likely to click on ads showcasing the equipment instead of ads with text describing the equipment.

Don't Reinvent the Wheel

Respondents noted one piece of equipment looked exactly like resistance band with gloves. Many decided they did not need this piece of equipment as they already had resistance bands at home.

People Want Options

Respondents were most receptive when they were allowed to personalize their workout regimens.

NEXT STEPS

Leverage Feedback and Update Designs

Leveraging research and user feedback, I worked with the design team to restructure the flow. Below are sample design iterations based off of the user feedback from our Profile test.

FINAL THOUGHTS

Capitalize on Research

Research is only as valuable as the work that comes out of it. If I could work on this account again, I would advocate for a circular process rather than a linear one. As seen below, steps 4, 5 and 6 were missing from our process. This refined process focuses on iteration, testing and updating designs.

This process map illustrates key user actions across the acquisition funnel, highlighting pain points and deriving actionable insights for future improvements.